This logo was created for Natalie Bonkowski, who is starting a company called Healthy Totes. They will provide shoulder bags for women who need to carry everything in one place. She wanted to let women know that they’ll be able to fit lots of their essential belongings in the bag while staying true to personal style.
The bags are versatile and will allow women to carry their lunches, laptops and other important items in separate, insulated/waterproof pockets. Natalie wanted to create Healthy Totes because she needed this bag, so we created a logo that shows women how stylish an functional bag can be. This logo embodies the stylish feel of the bag, while illustrating its use for women who are on-the-go.