Megan saw this logo as something that should be playfully curious, while fulfilling some men’s need to think of underwear as something that is fresh. We wanted to create a clean logo that incorporated her idea of an uncommon punctuation mark.
When I presented the upside-down, Spanish-inspired mark, Megan was excited about appealing to men in Austin who are comfortable with cross-cultural references.
As with the Sew Sister business cards, Megan appears at various events where she provides free fittings and wanted to use these cards to write her clients’ measurements on the card. These business cards also double as hang tags for her retail store.