Branding and Advertising for Small Businesses

Archive for the ‘Branding’ Category

Healthy Totes Logo

This logo was created for Natalie Bonkowski, who is starting a company called Healthy Totes. They will provide shoulder bags for women who need to carry everything in one place. She wanted to let women know that they’ll be able to fit lots of their essential belongings in the bag while staying true to personal style.

The bags are versatile and will allow women to carry their lunches, laptops and other important items in separate, insulated/waterproof pockets. Natalie wanted to create Healthy Totes because she needed this bag, so we created a logo that shows women how stylish an functional bag can be. This logo embodies the stylish feel of the bag, while illustrating its use for women who are on-the-go.

Healthy Totes Logo

Uncle Billy’s Identity by Tom Berno & Jeff Davis

Uncle Billy’s has excellent branding and a cool identity.

Introduction to Branding

What is branding?

Branding is the consistent message that is sent to customers through a logo, taglines, and the marketing materials on which those elements are placed.

In other words, it is a logo that is seen on a brochure and twitter icon, or the tagline that is read on a web site and heard over the radio, for example.

I fell in love with branding because I love to see how creatively one idea can be placed in as many different arenas as possible. For example, I love to see a logo that contains a sheep have fuzzy cotton incorporated into to-go bags. I loved creating a stationery system for a coffee shop that has drips of coffee on it.

Consistency is most important to building a brand, and it’s what I love most about it.

Reinforcing your message to your customers is the single most important part of building your company, and you can’t do that until you’ve worked out what your message is through brand development.