Branding and Advertising for Small Businesses

Introduction to Branding

What is branding?

Branding is the consistent message that is sent to customers through a logo, taglines, and the marketing materials on which those elements are placed.

In other words, it is a logo that is seen on a brochure and twitter icon, or the tagline that is read on a web site and heard over the radio, for example.

I fell in love with branding because I love to see how creatively one idea can be placed in as many different arenas as possible. For example, I love to see a logo that contains a sheep have fuzzy cotton incorporated into to-go bags. I loved creating a stationery system for a coffee shop that has drips of coffee on it.

Consistency is most important to building a brand, and it’s what I love most about it.

Reinforcing your message to your customers is the single most important part of building your company, and you can’t do that until you’ve worked out what your message is through brand development.