This logo and business cards are for Megan Summerville, the same designer who is responsible for Sew Sister, and whose business cards I designed and can be seen here.
Megan saw this logo as something that should be playfully curious, while fulfilling some men’s need to think of underwear as something that is fresh. We wanted to create a clean logo that incorporated her idea of an uncommon punctuation mark.
When I presented the upside-down, Spanish-inspired mark, Megan was excited about appealing to men in Austin who are comfortable with cross-cultural references.
As with the Sew Sister business cards, Megan appears at various events where she provides free fittings and wanted to use these cards to write her clients’ measurements on the card. These business cards also double as hang tags for her retail store.
Interrobang Business Cards:
This logo was created for Natalie Bonkowski, who is starting a company called Healthy Totes. They will provide shoulder bags for women who need to carry everything in one place. She wanted to let women know that they’ll be able to fit lots of their essential belongings in the bag while staying true to personal style.
The bags are versatile and will allow women to carry their lunches, laptops and other important items in separate, insulated/waterproof pockets. Natalie wanted to create Healthy Totes because she needed this bag, so we created a logo that shows women how stylish an functional bag can be. This logo embodies the stylish feel of the bag, while illustrating its use for women who are on-the-go.
The cohesiveness of this brand by Decoder Ring Design Concern makes Black Sheep Lodge a total experience. The subtle reference to sports wear/family crests within the brand elements lets patrons know that they’ll be able to watch a football (errr, futbol) game inside.
You’ll never catch me singing anything but praise when I’m singing about The Decoder Ring Design Concern, and this identity is no exception.
Below are samples of Black Sheep Lodge‘s branding, taken from The Decoder Ring‘s web site as well as from BlackSheepLodge.com.
Website main navigation bar:
Uncle Billy’s has excellent branding and a cool identity.
What is branding?
Branding is the consistent message that is sent to customers through a logo, taglines, and the marketing materials on which those elements are placed.
In other words, it is a logo that is seen on a brochure and twitter icon, or the tagline that is read on a web site and heard over the radio, for example.
I fell in love with branding because I love to see how creatively one idea can be placed in as many different arenas as possible. For example, I love to see a logo that contains a sheep have fuzzy cotton incorporated into to-go bags. I loved creating a stationery system for a coffee shop that has drips of coffee on it.
Consistency is most important to building a brand, and it’s what I love most about it.
Reinforcing your message to your customers is the single most important part of building your company, and you can’t do that until you’ve worked out what your message is through brand development.