This logo and business cards are for Megan Summerville, the same designer who is responsible for Sew Sister, and whose business cards I designed and can be seen here.
Megan saw this logo as something that should be playfully curious, while fulfilling some men’s need to think of underwear as something that is fresh. We wanted to create a clean logo that incorporated her idea of an uncommon punctuation mark.
When I presented the upside-down, Spanish-inspired mark, Megan was excited about appealing to men in Austin who are comfortable with cross-cultural references.
As with the Sew Sister business cards, Megan appears at various events where she provides free fittings and wanted to use these cards to write her clients’ measurements on the card. These business cards also double as hang tags for her retail store.
Interrobang Business Cards:
Megan is an amazing business owner who also holds the title for Texas’ Next Top Designer of 2009. She needed a business card that would allow her customers to instantly recognize her name and identify her specialty. This card uses a highly-stylized format in a memorable shape that presents her business in an unforgettable way.
The card serves a number of needs. It has a place for Megan to write customers’ measurements, which is one of the free services she provides to women. The business card also doubles as a hang tag, and the blank spaces are then used as the place for Megan to write the measurements of the item.
Front of card
Back of card