Black Sheep Lodge Branding by Decoder Ring Design Concern

The cohesiveness of this brand by Decoder Ring Design Concern makes Black Sheep Lodge a total experience. The subtle reference to sports wear/family crests within the brand elements lets patrons know that they’ll be able to watch a football (errr, futbol) game inside.

You’ll never catch me singing anything but praise when I’m singing about The Decoder Ring Design Concern, and this identity is no exception.

Below are samples of Black Sheep Lodge‘s branding, taken from The Decoder Ring‘s web site as well as from BlackSheepLodge.com.

Logo:

Menu:

Website sidebar:

Business cards:

Website main navigation bar:

Baahh!