This logo and business cards are for Megan Summerville, the same designer who is responsible for Sew Sister, and whose business cards I designed and can be seen here.
Megan saw this logo as something that should be playfully curious, while fulfilling some men’s need to think of underwear as something that is fresh. We wanted to create a clean logo that incorporated her idea of an uncommon punctuation mark.
When I presented the upside-down, Spanish-inspired mark, Megan was excited about appealing to men in Austin who are comfortable with cross-cultural references.
As with the Sew Sister business cards, Megan appears at various events where she provides free fittings and wanted to use these cards to write her clients’ measurements on the card. These business cards also double as hang tags for her retail store.
Interrobang Business Cards:
Uncle Billy’s has excellent branding and a cool identity.
What is branding?
Branding is the consistent message that is sent to customers through a logo, taglines, and the marketing materials on which those elements are placed.
In other words, it is a logo that is seen on a brochure and twitter icon, or the tagline that is read on a web site and heard over the radio, for example.
I fell in love with branding because I love to see how creatively one idea can be placed in as many different arenas as possible. For example, I love to see a logo that contains a sheep have fuzzy cotton incorporated into to-go bags. I loved creating a stationery system for a coffee shop that has drips of coffee on it.
Consistency is most important to building a brand, and it’s what I love most about it.
Reinforcing your message to your customers is the single most important part of building your company, and you can’t do that until you’ve worked out what your message is through brand development.